Has the golden age of the sneaker resale market ended? The sneaker resale market, where the formula "winning = high profit" once held true, has now entered a different phase. Amidst expanding supply and declining demand, resellers, brands, and platforms are all seeking new survival strategies. A market cooled due to oversupply: As Nike and Adidas mass-produced popular models like the Dunk and Jordan, scarcity faded. Adidas's failure to control supply following the termination of Kanye West's contract also had an impact. The "winning = profit" formula is no longer valid. Price decline, yet some signs of a rebound: According to UBS, resale prices fell by 6.8% for Nike and 5.6% for Jordan in June 2025. However, since May...