5 Criteria That Determine ‘Price’ in Fashion The price of a fashion brand is not simply the cost of a single garment. From material selection and manufacturing methods to the development process, production structure, and distribution strategy, all the choices a brand makes come together to create a single price. In this article, we structurally examine the five key criteria that determine fashion brand pricing. ① Materials Cost Brand pricing begins first with ‘materials.’ Even for garments with the same design, the final price can differ by several times depending on the fabric used. Materials costs, such as fabric unit prices, processing methods, and Minimum Order Quantity (MOQ), are determined first during the planning stage, and this choice [affects] the overall price.......